We have given here a clear, structured set of instructions for design students about poster design essentials — focusing especially on avoiding excessive negative space while keeping the layout balanced: Poster Design Essentials for Students 1. Understand the Purpose First Know why you are designing the poster — is it to inform, promote, or inspire? Identify your target audience and what key message you want them to remember. 2. Use Negative Space Wisely Negative space (empty or unused areas) is important for breathing room, but too much can make a poster feel incomplete or under-designed. Avoid leaving large, empty corners unless they serve a visual purpose (e.g., highlighting an element, guiding the eye). Distribute elements so the viewer’s eye naturally moves across the poster — balance text, images, and space. Fill unused areas with: A subtle background pattern, texture, or gradien...